About Us

Where Blonde Meets Brilliance

Welcome to BlondeLab—your destination for salon-level blonde care and beauty essentials. Born from years of professional expertise and a deep passion for blonde hair, our products are crafted to keep your colour vibrant, healthy, and enviably luminous.

At BlondeLab, we believe blonde isn’t just a hair colour — it’s a mindset. Whether you’re refreshing your tone at home or supporting your salon services, our curated range of products gives you effortless beauty every day.

Our Story

BlondeLab started as part of the world of BlondeLab by Caroline Rohwer®—pure blonde expertise since its founding by professional stylist and blonde specialist Caroline Rohwer. With roots in Swiss precision and salon craftsmanship, we’ve taken that same expertise and brought it into products designed for your daily routine.

Our products are inspired by real salon needs—and created to help you keep your blonde glossy, strong, and full of life. From toning mousse essentials to tools that make at-home styling easy, BlondeLab brings professional care into your hands.

BlondeLab.shop is the official online store of BlondeLab.com and is owned and operated by Caroline Rohwer Hairdressing GmbH.