ABOUT US

Who We Are

BLONDE.LAB is a Switzerland-based haircare brand founded by Caroline Rohwer. The brand offers a focused range of leave-in styling mousse variations and a hair detangling spray for general haircare use. Products are listed with individual specifications and usage information.

Our Mission

The purpose of BLONDE.LAB is to provide clearly defined haircare products within a structured product range. The brand maintains clear product categorization, consistent product presentation, transparent labeling, and defined product variations. The collection is intentionally limited and clearly organized.

Our History

BLONDE.LAB was established by Caroline Rohwer, who began working in the hair industry in 2004. The brand was introduced as a dedicated product line under the BLONDE.LAB name and continues to operate as an independent haircare brand.

About Our CEO – Caroline Rohwer

Caroline Rohwer is the founder and creative director of BLONDE.LAB. She oversees brand direction and product development and manages salon operations in Switzerland. She speaks English, Afrikaans, and German.

A Message from Our CEO

BLONDE.LAB began with a simple vision —
to create with clarity,
to build with intention.

Each product is shaped step by step,
considered carefully
before it becomes part of the collection.

I believe in focus over excess,
structure over noise,
and steady growth over shortcuts.

BLONDE.LAB moves forward deliberately —
with consistency,
with purpose,
and with care.

— Caroline Rohwer

BLONDE.LAB

Address: Apollostrasse 8, 8032 Zürich, Switzerland

Phone: +41 78 238 65 44

Email: info@blondelab.shop

Customer Support Hours

Monday – Saturday: 09:00 AM – 06:00 PM
Sunday: Closed

Time Zone: (GMT+01:00) Central European Standard Time (Zurich)
Response Time: We respond within one business day